SaaS / Marketing Technology
Full-funnel demand generation for a SaaS marketing platform
Challenge
A fast-scaling SaaS company needed to accelerate revenue growth and lead acquisition through a full-funnel demand generation overhaul.
Approach
Designed and executed data-driven marketing frameworks spanning digital, content, events, ABM, and paid acquisition; aligned sales and marketing around a shared pipeline strategy; managed budget allocation across SEO, events, and lead generation programs.
Outcome
5X revenue growth and a 9X increase in lead acquisition.