About Koiro Blueprint
A global, senior-led growth and execution company.
Koiro Blueprint helps B2B technology organizations get found, become relevant, create demand, and turn that demand into measurable growth — connecting strategy directly to the people who execute it.
Inge Boubez
Founder and Principal, Koiro Blueprint Inc.
Fractional Chief Marketing, Alliances and Growth Strategist · Vancouver, BC, Canada
Inge Boubez is a Fractional Chief Marketing, Alliances and Growth Strategist with more than 20 years of experience in B2B technology. She has held leadership roles with organizations including SAP, Ziff Davis/Moz, and Layer 7 Technologies/CA, and has advised leadership teams across North America, EMEA, Asia Pacific, and Latin America on market positioning, buyer engagement, go-to-market growth, partner strategy, and AI adoption.
Her recent work has been concentrated heavily in the Microsoft ecosystem, working with technology companies and Microsoft partners across growth strategy, demand generation, integrated campaigns, AI visibility, content and messaging, website conversion, verticalization, customer journeys, product marketing, partner growth, and AI-led GTM transformation.
Inge is also a keynote speaker on AI and a frequent speaker at Microsoft partner summits, Directions conferences, and industry events on AI, go-to-market strategy, lead generation, conversion, and human decision behavior.
While I am metrics-oriented, it’s not just about the numbers. I focus on blending technology, creativity, human connection, and relationships to transform bold ideas into scalable, impactful growth.
Credentials
Track record
- 20+ years in B2B technology marketing and growth leadership
- Leadership roles at SAP, Ziff Davis/Moz, and Layer 7 Technologies/CA
- Advised leadership teams across North America, EMEA, Asia Pacific, and Latin America
- Keynote speaker on AI; frequent speaker at Microsoft partner summits and Directions conferences
- BASc, University of British Columbia · BBA, Simon Fraser University
Global experience, senior-led execution
Around that leadership, Koiro assembles a trusted network of specialist practitioners — AI visibility and technical search specialists, content strategists and writers, creative and design resources, UX and web practitioners, HubSpot and CRM experts, video strategists and production professionals, event specialists, digital performance practitioners, and partnership and alliance experts — as each engagement requires. This gives clients one strategic point of accountability while providing access to broader expertise when the work demands it.