Networking & Security Technology
Rebuilding the marketing engine for a security technology company
Challenge
An SMB-stage company needed a rebuilt marketing team and a re-strategized GTM to drive growth.
Approach
Built a marketing team from the ground up; launched an industry-focused marketing strategy and new sales enablement tools, including ROI calculators, competitive cheat sheets, and use case templates.
Outcome
10% increase in SQLs within the first quarter.