Enterprise Technology / Partner Marketing
Global partner-led GTM for an enterprise software ecosystem
Challenge
A large enterprise software vendor needed to scale a global, partner-led go-to-market motion.
Approach
Spearheaded a high-budget, multi-channel GTM strategy via a partner-led roadshow seminar series; optimized partner recruitment and enablement through an enhanced partner portal and training programs.
Outcome
130% increase in sales pipeline.